XML X·M·L \ˈeks- em- el\ noun Stands for extensible markup language and is used by content developers in various forms of content, such as visual, audio, and text, as a means of helping users pull the data at their own pace. The purpose of XML is to emphasize usability and simplicity all over the Internet.
Webinar web·i·nar \ˈwe-bə-ˌnär\ noun A virtual seminar that allows someone to showcase their knowledge online to an audience from around the world. Webinars are fantastic tools when it comes to expanding a brand and are cost effective. The webinar was a huge success, as 2,000 people logged in to hear the company CEO speak.
Virus vi·rus \ˈvī-rəs\ noun A program that can be downloaded onto a network or computer from the Internet. Some viruses can completely destroy a computer system and disable software. An anti-virus program was needed to protect the company network from virus attacks.
Uniform Resource Locator (URL) uni·form re·source lo·ca·tor \ˈyü-nə- fȯrm\ ˈrē- sȯrs\ lō-ˌkā-tər\ noun The address of a webpage on the Internet. The website’s URL was deemed to be too long, so TinyURL was used to shorten it for inclusion in emails.
Traffic traf·fic \ˈtra-fik\ noun The number of people who visit a website. The goal of all websites is to increase their overall traffic. Though the website had only moderate traffic, the overall conversion rate was good, so the CEO was happy.
Targeting tar·get·ing \ˈtär- gət- iŋ\ verb The process of shaping a marketing campaign for a certain group of people. For example, a sports merchandise company may target young males in the 18 to 35 age range. Targeting was an essential means of determining the most likely customers for the company; it was a process that […]
Spam spam \ˈspam\ noun Unwanted data either sent via email or placed on sites as a means of tricking search engines. In search engine terms, spam refers to web content that is detrimental to the search engines’ goal of providing high-quality content to users. The website was deemed to be filled with spam content and […]
Social Media Marketing so·cial me·dia mar·ket·ing \ˈsō-shəl\ mē-dē-ə\ mär-kə-tiŋ\ verb The use of social media sites such as Facebook, Twitter, and LinkedIn for marketing purposes. It is possible to find and connect with a target audience on these networks and enjoy improved sales. Without social media marketing, the company didn’t see how it could make […]
SEO S·E·O \ˈes- ē- ˈō\ noun Stands for search engine optimization and refers to the practice of getting seen on search engines, with the goal being to achieve a first-page ranking. The company’s SEO efforts were subpar, and this was reflected in its poor search engine rankings.
Search Engines search en·gines \ˈsərch\ ˈen-jəns\ noun These are the places Internet users go to in order to find everything they need online. The biggest search engines are Google, Bing and Yahoo! Search engines allow companies to appear via natural listings or paid-for advertising. Company X was listed on the first page of the three […]