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Google SERPs : Search Engine Rankings

10 Reasons Never to Promote Your Firm Based on Search Rankings

After spending the better part of the past five years in the Internet marketing / online advertising field, I still get a good laugh out of visiting a website and reading that they rank “number 1” for a given search term, only to find that they no longer hold that position. So I thought it would be a good idea to share some of my reasons for never using search rankings as a sales pitch…