When it comes to marketing your small business, you have two main choices - traditional markeing or internet marketing.

SEO (Search Engine Optimization) Techniques

The SEO approach is one of the most popular amongst small businesses around the world, mostly because it uses the Internet to reach a vast audience with the ability to target based on keywords. Someone searching for a particular type of small business, service, tool, or product simply enters a term into a search engine and gets results, so the goal of SEO marketing is to get information about a particular business high enough in the search engine results that people notice it.

SEO techniques involve posting blogs, articles, videos, and forum postings (to name a few) in different places on the Internet. For example, if someone types “Scottsdale whiplash injury chiropractor” they likely want to see specialists located in Scottsdale, so the goal of SEO marketing for a whiplash chiropractor in Scottsdale is to use phrases like this to attract visitors to the website or clinic contact information. This method is popular because it is very effective when done correctly.

Traditional Marketing Techniques

More traditional marketing techniques, such as newspapers, magazines, fliers, bulletins, and billboards, are also effective when utilized correctly. However, these only reach a small target audience, based for the most part on distribution and location. For instance, placing an ad in a New York newspaper for the same Scottsdale whiplash injury chiropractor would be pointless because it would not reach the right audience—but showcasing an ad in downtown Scottsdale would likely lead to new patients.

Traditional techniques are still very popular though, especially for business owners who are unfamiliar with Internet techniques or those who are trying to reach an older audience. Many representatives of the older generation do not use the Internet to find what they need to the extent seen in younger generations, and for these magazines and newspapers are a more effective approach. This marketing method is appropriate for those who want to target an audience who would not use another method, and it can be cost-efficient in some cases, such as in smaller towns or for very specific tools, services, and products.

See also:
Social media marketing
Long tails versus short tails
10 reasons not to promote your company based on search rankings

Be sure about your search ranking
before telling the world to check!

#1 You May Look Like an Idiot

That’s right, if you tell the world that you rank for a search term and hold a specific position, but you don’t have that position when checked, you either look like an idiot or a liar (or both). Either way, it doesn’t look good.

#2 You May Not Know How to Properly Check Your Rank

The best laugh is when the business provides a screenshot of their ranking accomplishment, which also shows that they are logged-in to Google. Log-out and try again! If you don’t know, now you know.

#3 You May Get Called Out

I recently saw a YouTube video for an Internet marketing firm that claimed to rank “number 1” for a geo-targeted, industry-related term, and directly below the video is an unfriendly comment from the marketing firm that actually held the top rank. Maybe it’s time to remove the video?

#4 You May Send a Potential Customer Elsewhere

What happens when a potential customer / client leaves your website to check your claims only to discover another business’ web-listing? You just lost some business is what.

#5 You May Find No One Really Cares

Knowing how to check the competitiveness of a ranking position for a search term, I sometimes do. I also sometimes find that people proclaim their rank for a search term that no one else is trying to optimize for. If you’re going to brag, try not to drop a long-tail on us.

#6 You May Not Know How to Explain Your Rank

Several years ago, a major competitor of ours invited our team to meet with him in Southern California to find out how we dominated the search rankings in just over a year for the industry both our companies were competing in. In good faith, we met with him and told him how we did it (for the most part!). How will you explain your rank, if asked to go into detail? Don’t say it magically happened!

#7 You May Inspire a Competitor to Take Your Rank from You

I’ll have to be honest, every once in a while I like to take a ranking position from someone who doesn’t deserve it. Yeah it’s not always a great use of my time, but I find fun in it! Don’t encourage others to compete for your search rankings.

#8 You May Be Wasting Your Time

If your ranking positions are constantly changing, which as we know they often do, you have to take the time to update your site. Obviously a move upwards in ranking might be worth the effort, but if you’re rank is moving south, do you really want to make that update? Time is money.

#9 You May Be Wasting Your Visitor’s Time

If you’re boasting about a search ranking position, you’re also asking your website visitors to check for themselves. Even if you hold the ranking position that you claim to, why give your visitors work to do? Keep it simple, don’t ask for them to confirm your own claims, seek a more positive interaction.

#10 You May Find Your Claims are Part of a Collage and/or Mash-up of Similar False Claims

What would happen if someone published your mistakes on a website you have no control over? Even if you quickly take down the false claims on your own website, it may already be too late! Hurry, act quick!

See More:
SEO Book Search Ranking Position
Search Engine Keyword Position
5 Reasons Why Your Site isn’t Ranking Well

Ken Wisnefski describes how the evolution of
the Internet and online shopping has changed
how people conduct holiday spending.

These figures are parallel to the success of small business start-ups entering the online advertising market. Wisnefski’s firm, WebiMax, founded in 2008, has flourished due to the heavy demand for search engine optimization, search engine marketing, E-commerce solutions, social media, pay per click management and more. The company’s revenue is up 400% year over year compared to 2010 and Wisnefski says “companies are investing more resources than ever before in to these online services.” He furthers “we represent many retailers that are more focused on their online sales this holiday season versus in-store”.

It is well-documented that investments in E-Commerce are on the rise as consumers move online to make their holiday purchases. In fact, comScore reported positive growth in E-Commerce spending for the last 8 consecutive quarters.

“The present-day consumer is more price-conscience and aware of competition amongst manufactures which are more reasons why demand is shifting heavy to online purchases versus in-store,” states Wisnefski. “There is a plethora of resources available to the online consumer including reviews and ratings, product comparisons and customizing options which ultimately leads to a more educated buying decision by the consumer.”

The fact that companies are investing more and more each year in to E-Commerce and illustrated by recent holiday revenue statistics, it is strongly believed that online revenue will outpace holiday in-store shopping over the next few years.

“I will close with this. Everyone loves A Christmas Story when Ralphie sees the BB gun in the store window. Nowadays, Ralphie would have found the BB gun online and his parents would be reading reviews about how many kids actually shot their eyes out with it!” exclaims Wisnefski.

About WebiMax:

Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company is projected to gross $15 million in revenue this year. They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

The results are in and Internet marketers everywhere
are saying that small business marketing dollars are
better spent on SEO rather than Social Media.

Fifty-three percent said SEO generates the most leads, 28 percent said PPC, and just 19 percent said social media. So, yeah, we know it’s fun to fool around at Facebook and tell yourself you’re doing vital sales groundwork, but it’s more profitable to invest your time in SEO.

Social media marketing still matters. Of course, everyone knows social media is important. Of the marketers queried by Webmarketing123, 60 percent said they’ll boost their budget for social media marketing next year. Here are 26 reasons why, from a blog called Social Media Examiner.

See more social media stats and facts.

Most of the reasons are less than compelling. They boil down to: “Hey, lots of people are using social media so your business should also!” The hard numbers are at the bottom of the page. Fifty percent of small businesses surveyed by Crowdspring said they’ve used social networks to connect with new customers. (Only 28 percent of large companies and 36 percent of medium-size companies said the same.) More numbers:

• 51 percent of Facebook users and 64 percent of Twitter users said they’re more likely to buy stuff from brands they fan or follow.
• 69 percent of small businesses have received customer recommendations from fans on Facebook, 52 percent from connections at LinkedIn, 44 percent from followers on Twitter.
• 59 percent of small businesses attracted traffic to their website via Facebook, 55 percent via LinkedIn, 35 percent via Twitter.
• 42 percent of small businesses have drawn sales leads through Facebook, 36 percent through LinkedIn, 16 percent through Twitter.

See? Social media is much more than a way for Ashton Kutcher to make himself look like a jackwagon.

(George Clooney has a good stance on Twitter. Asked by Time.com if he uses it: “No, because I drink in the evening and I don’t want anything that I write at midnight to end my career.”)

America to small business: “Save us.” Small-business owners like to blame politicians for the dismal employment picture. Who doesn’t? But a new Gallup Poll suggests owners should take a look in the mirror.

Whether it’s realistic or not, Americans are counting on small-business owners to turn this ship around. Asked how much they trust the ideas and opinions of various people to create jobs, 79 percent said they trust small-business owners “a great deal or a moderate amount” and 74 percent said the same of local business leaders. (What’s a “local business leader”? We don’t know. But it sounds good.)

President Obama checked in around the middle of the pack, with a 52 percent trust number. Republicans in Congress were down at the bottom, with 43 percent, just above Federal Reserve Chairman Ben “the Beard” Bernanke, with 40 percent.

See More:
SEO Still Beats Social Media for Small-Biz Marketing
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says
Social Media and SEO: 5 Essential Steps to Success

A few on-site optimization topics to remember.

Search engines use both on and off-site factors to determine your website’s ranking for particular keywords. I don’t want you nodding off on me, so for now we’re going to briefly go over some on-site optimization tips. Visit our search engine optimization section after reading this for more tips and advice.

When creating a web page, it’s a good idea to set the page up so search engines understand your content and can easily decide its purpose. You should always make an effort to ensure each new page clearly defines your intended keywords, and incorporates elements that make it easy for a search engine to classify the page.

That said, it’s never a good idea to create a web page for search engines – your first priority should be your visitors. Below are basic tips for better on-page optimization and user-friendliness.

Web page Optimization tips

for the keywords: Blue Widgets & Buy Blue Widgets

1. Keep your URL short & clean.

e.g. www.example.com/blue-widgets

2. Keep important pages close to your homepage or domain.

e.g. www.example.com/blue-widgets is better than www.example.com/products/widgets/blue-widgets – think of it as keeping your page close to your homepage

3. When naming a page use hyphens to separate words as opposed to an underscore.

e.g. www.example.com/blue-widgets is better than www.example.com/blue_widgets

4. Include your keywords in the page title & your company/business name (It’s believed that the first words are “worth more”) – make sure you do proper keyword research before starting.

e.g. Buy Blue Widgets – Blue Widget Tips & Advice | Widget Store

5. Create a compelling page description (meta description) for your page (It’s believed that most search engines ignore the meta description when determining a page’s rank, but the description appears on search results pages, so be sure your description piques a searcher’s interest. A good description can increase your click through rate and get the most qualified visits).

things things to consider including in your meta description

• Your phone number
• A call to action
• Your unique selling position
• Keywords for the web page
6. Make sure you use your most important keyword phrase in the first paragraph, the closer to the top the better, and be sure to use exact match keyword phrases within your page text.
7. Don’t try to optimize a page for more than 2 – 3 keywords.
8. Don’t overuse your keyword phrases, use synonyms instead.
9. Mix up your keyword phrases.

e.g. Blue widgets, buy blue widgets, blue widgets for sale, the best widgets are blue, what do you look for when you buy widgets?

10. Include your keywords within an h1 tag, but try not to use the same word structure you used for the page title (Don’t use more than 1 h1 tag on your web page).

e.g. h1 Blue Widget Buying Guide

11. Use h2, h3, h4, h5, & h6 tags as headings to seperate content – learn about HTML Headings

e.g. h1 is the most important heading & h6 is the least important heading

e.g. h2 Why you should buy our blue widgets

12. Use bullet points when possible e.g.
• our blue widgets have a 10-year warranty
• we use high quality materials that our competitors charge extra for
• free shipping if you buy 5 or more blue widgets
• we consistently rank in the top three for customer service and customer satisfaction
• we offer a 30-day money back guarantee on all of our widgets
• blue colored widgets don’t rust or crack when exposed to water or heat
13. Include a page image that relates to your web page (Such as an image of a blue widget).
14. The file name of your page image should be descriptive of the image.

e.g. blue-widget.jpg(The file extension i.e. .jpg, .png, .gif doesn’t matter)

15. Use an alt attribute to further describe your image to visually impaired users, visitors using browsers like Lynx & search engines.

e.g. blue widget on a black stick with a ball

16. Use a title tag on images. This shows up for users when they hover over an image.
17. Use a caption when possible and include keywords in the caption.

e.g. click here to buy blue widgets

18. Link to great resources within the text of your article when it makes sense. Resources on your site are the best option, but linking to popular domains is also desirable. This helps build a good resource & can be a great way to add credibility to a piece of work. (When linking to a page, make sure you use good Anchor Text as opposed to “click here” or “read more” – this helps search engines classify other pages)
19. Bold or italicize keywords or important words when necessary (Most experts believe bold and italicized words are given a little extra weight by search engines, but do not overuse it. The benefit isn’t worth the risk of making your page look silly or unnatural).
20. Include a “See Also” or “Related to this Article” section after your article to enhance your web page’s value and offer readers more resource options (If you did a good job of linking to resources in your page’s body, this may not be necessary).

Follow the above tips when creating a new web page and you’ll make it easier for search engines to determine the purpose of your page. You’ll also make it easier for visitors to extract the information they’re looking for. People usually scan web pages, so headings and bullet points are a great way to ensure every visitor finds value in your page. Use these tips to create better optimized web pages, but don’t forget that the most important tip is that each page should be built with your visitors in mind.

See More:
Creating SEO Friendly Webpages
10 HTML Crimes You Shouldn’t Commit

Wal-Mart, McDonald's, Wells Fargo, and Bank of America
are amongst the largest employers in Arizona.

Both privately and publically held, plus not-for-profit companies have made the list.

The following data was gathered from each company via a self-reported questionnaire and industry research.

List of Arizona’s Leading Employers

1. Walmart Stores Inc. – 30,000 employees

Walmart serves customers and members more than 200 million times per week at more than 9,759 retail units under 60 different banners in 28 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.1 million associates worldwide.


2. Banner Health – 28,353 employees

Based in Phoenix, Ariz., Banner Health is one of the largest, nonprofit health care systems in the country. In addition to basic emergency and medical services, Banner Health offers a variety of specialized services.


3. Wells Fargo & Co. – 14,000 employees

From the Gold Rush to the early 20th Century, Wells Fargo earned a reputation of trust by dealing rapidly and responsibly with people’s money and goods, offering both banking and express delivery.


4. Bank of America Corp. – 13,000 employees

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial services.


5. McDonald’s Corp. – 12,770 employees

McDonald’s is the leading global foodservice retailer with more than 33,000 local restaurants serving more than 64 million people in 119 countries each day.


6. Apollo Group Inc. – 12,000 employees

Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time.


7. Kroger Co. – 12,000 employees

The Kroger Co. is one of the largest retail food companies in the United States as measured by total annual sales. Kroger spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores.


8. Raytheon Co. – 12,000 employees

Raytheon is a technology and innovation leader specializing in defense, homeland security and other government markets. With a history of innovation spanning 89 years, Raytheon provides state-of-the-art electronics and intelligence systems.


9. JP Morgan Chase & Co. – 10,500 employees

JPMorgan Chase (NYSE: JPM) is one of the oldest financial institutions in the United States. With a history dating back over 200 years, today the company has assets of $2.3 trillion, operates in more than 60 countries, and employs 240,000 people.


10. Honeywell International Inc. – 9,716 employees

Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macrotrends. The company has approximately 122,000 employees worldwide, including more than 19,000 engineers and scientists.


11. Intel Corp. – 9,700 employees

Intel works with governments, organizations, and industries around the world in advocating policies that encourage new ideas, promote fair commerce, and protect resources.


12. Target Corp. – 9,300 employees

Today, Target operates nearly 1,750 stores in 49 states, including more than 240 SuperTarget® stores that include an upscale grocery shopping experience.


13. US Airways – 8,926 employees

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves more than 190 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America.


14. Catholic Healthcare West – 8,291 employees

Catholic Healthcare West (CHW) is comprised of more than 60,000 caregivers and staff who deliver healthcare to diverse communities across Arizona, California and Nevada. Founded in 1986 and headquartered in San Francisco, CA.


15. Home Depot Inc. – 8,000 employees

Today, The Home Depot® is the world’s largest home improvement specialty retailer, with 2242 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands), Canada, Mexico and China.


16. Walgreen Co. – 7,750 employees

Walgreens is the largest drugstore chain in the country. As of March 2011, the company operates 8,169 locations across all 50 states, the District of Columbia and Puerto Rico.


17. Safeway Stores Inc. – 7,500 employees

Safeway is a Fortune 500 company, and is the second largest supermarket chain in North America with, as of December 2009, 1,725 stores located throughout the western and central United States and western Canada.


18. American Express Co. – 7,465 employees

American Express is a global services company, providing access to products, insights and experiences that enrich lives and build business success.

19. Freeport-McMoRan Copper & Gold Inc. – 7,000 employees

Freeport-McMoRan Copper & Gold Inc. (FCX) is a leading international mining company with headquarters in Phoenix, Arizona. FCX operates large, geographically diverse assets with significant proven and probable reserves of copper, gold and molybdenum.


20. Pinnacle West Capital Corp. – 6,900 employees

For 125 years, Pinnacle West and our affiliates have provided energy and energy-related products to people and businesses throughout Arizona.

See More:
Arizona Republic 100 State’s Biggest Employers
Arizona SEO
Best Companies to Work for in Arizona

Is your website optimized for both
long-tail and short-tail search terms?

What do long-tail and short-tail searches mean to Internet marketing professionals?

To start, unique search queries are long-tail search queries, or long-tail searches. These are searches that are typically three to five words in length and not considered to be short-tail terms – phrases that are relatively competitive, typically just one or two words. A long-tail phrase is often directly related to a specific item, product, or service, which greatly increases the value of the visitor. The only setback with optimizing a website for long-tail search terms is that the search volume for each exact use of the term/phrase is extremely low. However, while this may limit the visitor count for specific keyword searches, the variations of related search terms (also long-tails) can generate traffic that greatly outweighs traffic derived from short-tail terms.

Secondly, the other side to searches is short-tail, or specific keyword search queries. This tells marketing professionals that a great deal of traffic can be derived through ranking for high volume, often competitive and difficult to optimize for, search terms; although for most, this is common knowledge. So the smart solution is to conduct a search engine optimization campaign that targets both long-tail and short-tail keywords and phrases.

Finally, the Internet marketing professional must figure how to optimize the client’s website to target both types of searches. The key is execution. We want a mixture of search terms that everyone is fighting for, which takes a bit more time and patience, and ones that few are fighting for, highly targeted and more likely to convert into a customer or client.

Knowing that trying to rank for short-tail terms means that conversion rates will initially be poor, but that when rankings are achieved, conversion rates can be quite high, one must plan for the future. So start by building landing pages around your broad-terms, make sure you include a lot of detail about the targeted keywords/term, then regularly publish onsite articles that are relevant, and be sure to inter-link the content appropriately.

Jeremy Stoppelman, CEO of Yelp sits down with the San Francisco Chronicle for a Q&A session.

In an interview with The Chronicle, the 33-year-old co-founder of the popular San Francisco review site took aim at Google and suggested that e-mail deal services like Groupon often don’t meet their customers’ needs.

Yelp itself is on a bit of a tear.

The site’s users and postings more than doubled in the last 18 months, topping 63 million and 21 million, respectively. Last month it launched services in Italy and Switzerland, putting it in 11 countries. And it’s quickly approaching 1,000 employees, stretching the seams of its Mission Street headquarters.

The 7-year-old company has managed to make headlines in recent months, pushing for a tax break on stock options in San Francisco and floating a trial balloon about an initial public offering in the Wall Street Journal.

And so it seemed high time to sit down and catch up with Stoppelman.

He declined to talk about IPO plans or comment on the company’s financials. But he did address Yelp’s rapid growth and looming challenges. That includes the rise of competitors gunning for their primary customer: the local advertiser.

Yelp has made rare online headway tapping into the huge but fragmented pool of small and medium-size businesses, largely by luring millions of users happy to crank out and make use of free reviews. They represent an advertiser’s dream of select customers expressing clear interest in local businesses like restaurants, salons, boutiques and the like.

But other businesses are piling onto the local ad space from different directions, including Groupon, Foursquare and Google.

Stoppelman explained why he believes Yelp has an edge on the competition and how it’s “closing the loop” for local business.

Q: The local ad space has seen mounting competition from companies like Groupon, Google and Foursquare. How do you see this sector shaking out in the months or years ahead?

A: The topic of conversation lately has been sustainability: Who is here for the long term? Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.

Thanks to our community that has grown up in cities across the U.S., we now have some of the best content when it comes to trying to determine who is doing a great job from a local business standpoint. There is nowhere on the Web that is a better place to find that out.

Obviously there’s been this explosion and questioning of the e-mail deal space, like Living Social and Groupon.

It’s something we’ve done and had some success with. But we’re not just sending out e-mails and hitting a lot of users who might not be interested.

We think it’s far more competitive to have those deals live on the site, offering a discount for a cash amount, say $10 or $20 off at a popular restaurant. We think that’s more sustainable for business owners; they’re not giving away the store.

Q: Is your take that the ads are more targeted, in that you’re reaching people who have navigated to a particular page through a search, as opposed to people that signed up for Groupon deals, once, say six months ago?

A: A lot of what Groupon is generating is demand for something people didn’t know they wanted. I didn’t know I wanted a massage, but if it’s only $40, I’ll just take it because it’s so cheap. But there are millions of people on Yelp every day telling us what they want: “I’m looking for a taqueria. I’m interested in a burrito.”

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it’s got value? We’re moving toward an e-commerce experience for local, an Amazon-like experience for local. It really closes the loop for local businesses.

Q: You’ve been one of the most outspoken critics of Google’s practices. Last month, you told Congress that it’s a monopoly that is abusing its strength in a way that undermines entrepreneurialism. What’s the appropriate remedy in your view?

A: I’m not in a position to decide who should do what. We’ve been contacted, obviously, by a variety of regulators and interested parties from the government and we’ve simply been responsive.

Even prior to that, I think we’ve been quite open with our concerns about how we feel our content should be used. For us, the key problem is preferencing, it’s not search ranking.

Once Google recognized that this is a potentially lucrative advertising space, they decided to create an opportunity of their own. Over time they’ve gotten more and more aggressive at showcasing that property (above the search results), regardless of whether it had relevant content. They’ve even gone so far as to take our content to power it.

Q: What did you make of Google’s recent acquisition of Zagat? Does that make them a more formidable threat to your business?

A: I think it’s an admission of continued failure, actually. Pretty much every six to 12 months there’s a major announcement by Google when it comes to the local space: Google Maps, Google Local, Google Places. That was reinvented as Hotpot, and now we have Zagat.

So that’s the new story for the year, but I read a good analogy on TechCrunch: Would you respond to Wikipedia by buying Encyclopedia Britannica? I think that’s apropos.

Zagat was a sort of pre-Internet version of Yelp. But the fact of the matter is it’s still built by sending out surveys, compiling them by hand with editors and producing it in a book.

I think Yelp represents the future, and it’s at a scale that will be very difficult for Google to ultimately compete with.

For the rest of the interview, visit: blog.sfgate.com/techchron/

Yelp CEO Jeremy Stoppelman says discounts offered on the site are better than e-mailed deals.

Sarah Rice / Special to The Chronicle

(C) San Francisco Chronicle 2011

Dot-commentary runs Wednesdays, Fridays and Sundays. Follow @jtemple on Twitter or e-mail jtemple@sfchronicle.com.

Leading coupon and local deals website Local.com names Lowell W. Robinson as new Lead Director.

In his new role Robinson will provide guidance to and act as a liaison between Local.com Corporation’s chairman and chief executive officer Heath Clarke and the independent directors.

The company said Robinson, who joined Local.com’s board of directors in May 2011, has extensive senior-level strategic, operational and financial management experience in the media, Internet, software and marketing services industries, coupled with broad public board experience.

Robinson is currently chairman of and has served on five publicly-traded company boards, including Edison Schools Inc and International Wire Group Inc. He previously served as CFO and COO of MIVA Inc and has also served as senior executive vice president, CFO and chief administrative officer of HotJobs.com.

Earlier Robinson served as executive vice president and CFO for Advo Inc and held senior financial positions at Citigroup and Kraft Foods Inc.

((Comments on this story may be sent to info@m2.com))

(C)2011 M2 COMMUNICATIONS http://www.m2.com

Companies on Facebook with the most Fans

1. Facebook – 54.5 million
2. Coca Cola – 35 million
3. Disney – 29.1 million
4. Starbucks – 25.7 million
5. Oreo – 23.3 million
6. Red Bull – 22.7 million
7. Converse All-star – 20.9 million
8. Converse – 20.4 million
9. Skittles – 19.4 million
10. iTunes – 17.3 million
11. Pringles – 15.8 million
12. Victoria’s Secret – 15.5 million
13. Monster Energy – 12.5 million
14. Nutella – 11.5 million

last updated: 10/24/2011

Source: Facebook.com
Inspiration: May 2011 Report from Advertising Age & Social Media Statistics

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