Phoenix Pay-Per-Click Marketing & Advertising
Pay Per Click Advertising and/or Paid Search Marketing is placing your ads within search results and on relevant websites via Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Facebook Advertising, and other similar services. We are experts in Pay Per Click advertising initiatives.
PPC advertising can be incredibly effective because your ads are placed on highly targeted results pages, or web pages, and you only pay for results – clicks. Essentially, you get hundreds, thousands and in some cases millions of ad impressions free, and only incur costs when a web user clicks on your ad and visits your website or landing page.
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Free PPC Analysis
Additionally, nearly every system gives you the ability to set a daily budget; there is no minimum and Phoenix Online Media will work closely with you to monitor and adjust your campaigns to increase the return on your investment.
How does PPC advertising work?
Pay Per Click advertising rates are typically setup on a bidding system. The highest bidder gets the better position, but recently, ad networks have introduced rate reductions for factors such as page relevancy, click thru rate, and the amount of time a user spends on your site after they click on an ad.
This essentially rewards advertisers for creating high quality resources and developing appealing ads. It makes it possible for an advertiser to spend less on advertising by taking the time to better understand and address the needs of their web visitors. An advertiser can earn the #1 ad position at a lower cost than the #2 ad position.
This is only one reason you need an expert to create, implement and manage your AdWords campaign. Contact us today to learn the many other reasons.
Pay-Per-Click Vs Organic Search Placement
Pay-Per-Click has its advantages, namely, the ability to get immediate first page visibility for search results. Organic SEO also has its advantages, such as clicks are free and people are more likely to click on organic results over paid placement. The best practice however, is to have a balanced marketing plan that utilizes a combination of organic and PPC.
For many, PPC campaigns can become far more effective when they appear alongside organic results. This is especially true when a bid for a two- or three-position keyword appears above a top three organic position – essentially this provides two links to the client’s website above the page fold.
One thing to note is that PPC advertising on Google, Yahoo!, Bing, etc., will not improve your organic ranking for the same keywords. In order to rank your website for competitive terms you must properly conduct onsite optimization, including proper tagging and creation of informative content.
Basic Pay-Per-Click for Beginners
Before you start your own PPC campaign, you should definitely read some beginner’s guides to PPC advertising, as this will help you to increase your click-throughs and reduce your costs. Click here to learn about pay-per-click basics for novice users.
Free PPC Analysis
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