Because of complexity and competition, you can no longer just pick keywords, write a snappy ad and see the cash register ring up sale after sale.
PPC search advertising can bring a great return on investment or it can run up a large tab without coming close to delivering your desired results.
Follow these PPC tips and you will maximize your ROI while minimizing your risks.Free PPC Analysis
PPC Competitor Analysis
Before we discuss choosing keywords, let’s look at the big picture when it comes to your pay per click campaigns. You need to build a strong foundation and know what you are trying to accomplish before you start running PPC ads. It is always good to look at what your competitors and other companies within you industry sector are doing. Your business should also start small, see what works, and then ramp up your PPC advertising efforts.
Some PPC tips that seem obvious but are often overlooked include testing different ad copy and targeting your ads to the right customer demographics. Write a few different ads and see what gets the best response. You can tweak titles, play around with different calls to action, use singular keywords versus plural keywords, and try many other ideas. Keep what works and eliminate what does not.
Getting the Most from Your PPC Campaign
Targeting ads to the right demographics is different than just changing PPC ad copy. Use PPC tools to target different geographic areas and age groups. Run tests to see which age groups respond best to your ads and then spend more time and money going after that demographic. Finding out who clicks and buys is just as important as choosing the right keywords.
Choosing PPC Campaign Keywords
Our last set of PPC tips looks at the all-important task of choosing the right keywords. Pay-per-click keyword research is time-consuming, sometimes boring, but can make or break your PPC campaign. Three things to consider when choosing keywords are competition, geography, and seasonality. Another less-known tip is to look at keyword length and the type of device used to search. Mobile searches are growing rapidly and these users tend to search for shorter phrases and often enter misspellings in their searches.
There are a vast amount of PPC tips that we did not consider here. But the points brought up in this article will help get you on the path to a successful PPC campaign. As with anything related to online marketing and sales, you should always do your research and stay on top of the latest and greatest trends. Do your homework and your PPC search advertising campaigns will pay off in the end.