Search Engine Optimization
Welcome to Phoenix Online Media, we are an Internet marketing firm that specializes in search engine optimization (SEO) for small businesses in Phoenix-Metro, including Mesa, Scottsdale, Tempe, Chandler, Glendale, Peoria, Avondale, and Gilbert. Our firm provides website review and consultation, onsite content and code editing, keyword research and analysis, manual link building, plus content creation and publishing services. Please click on the link below to receive a free analysis of your website.
Click here to request a FREE WEBSITE ANALYSIS
Free Website Analysis
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving a website’s performance by focusing on onsite internal content and link structure, plus offsite external backlinking in effort to increase traffic received from search engines. There are many different types of companies that practice SEO, some focus mainly on highly specialized areas, such as reputation management or PPC advertising, while others offer a full suite of services. Optimizing a website to perform better in search engine query results requires looking at dozens of unique elements and knowing how to best implement and execute a plan of action. Individuals who take on such tasks are commonly referred to as SEOs, practitioners of SEO who consider themselves to be in the broad field of website optimizing.
Hint: Avoid using an SEO company that chooses to use risky, aggressive, and unfavorable means to improve their client’s online presence, as this may do more damage than good. Phoenix Online Media is an SEO firm that uses proven and tested methods; adhering to Google, Yahoo!, and Bing guidelines and restrictions.
Click here for further information about search engine optimization basics.
Does my business need SEO?
For the large majority of websites, the traffic that they receive is referred by the major search engines, including Google, Yahoo!, and Bing. If the search engines cannot find your site, or the content found within your site is not being indexed into their databases, you are certainly missing out on the opportunity to attract search traffic – potential customers and clients, who are seeking your products and services. Keep in mind that regardless of what your website offers, search engines are the number one method of navigating the web for just about every Internet user.
What all companies should be conscious of is search queries relating to their line of business. Search queries are website searches for words that users type into a search box. When queries contain phrases and terms suited to your site, this can carry extraordinary value. In the past several years, a number of high profile examples have shown that traffic received from search engines can either make or break an organization. When you target visitors to come to your website you are creating exposure which results in increased publicity and inevitably, more revenue. Business consultants are advising their clients to invest in SEO, as it can have a rate of return that significantly outweighs the costs and benefits of advertising on television, radio, or through print advertising.
Will my website be found without SEO?
A regular practice for search engine companies is to constantly seek out new ways to improve their usability. This includes finding new approaches to locate hard to find websites to return increasingly relevant results. Unfortunately, there is a limit to what a search engine can find out about your website, and without helping to interpret the information, your site will fall far below competing websites. The websites that do the best job of interacting with the search engines are typically the ones with the best onsite and offsite SEO, as they typically have an abundance of information that manages to attract the attention of Internet users. On the same note, the wrong moves can punish your site by hiding or burying it in search results where visibility is limited.
Making onsite content more readily available, while at the same time, making your site easy for both search engines and people to navigate is a great start to increasing your search engine rankings. Competition in this field is growing by the day, those who jump on SEO early will undoubtedly have the advantage; those who don’t will be forced to play catch up.
Free Website Analysis
See More:
SEO & Internet Marketing Tools
Keyword Research
Advice to Improve Search Engine Rankings
Search Engine Optimization Related Information
10 Reasons Never to Promote Your Firm Based on Search Rankings
After spending the better part of the past five years in the Internet marketing / online advertising field, I still get a good laugh out of visiting a website and reading that they rank “number 1” for a given search term, only to find that they no longer hold that position. So I thought it would be a good idea to share some of my reasons for never using search rankings as a sales pitch...
read moreInternet Marketer Ken Wisnefski Explains How the Internet Has Changed Holiday Shopping
Internet marketing has changed how both consumers shop and how retailers sale, evident when comparing the significant rise in popularity of "Cyber-Monday" to the minimal rise in spending "Black-Friday" experienced in recent years...
read moreSearch Engine Optimization or Social Media for Small Business? We Have a Winner!
AllBusiness.com November 11, 2011 - The debate rages on. No, not Pawn Stars vs. Storage Wars. Search engine optimization vs. social media. Which is better for small-business marketing? A new survey of online marketers has an answer: SEO. Marketers polled in Webmarketing123’s 2011 State of Digital Marketing Report said SEO is their most effective source of B2C and B2B leads, topping social media and pay-per-click advertising. Fifty-three percent said SEO generates the most leads, 28 percent said PPC, and just 19 percent said social media. So,...
read more
