SEO Tips to Move Up in Search Rankings
Increase your rankings with these SEO tips
If you’re a newbie – you may want to start with this article Search Engine Optimization Basics.
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Don’t waste the real estate in the meta description tag. It’s true, most search engines don’t use this data as a major ranking factor, but it’s a great opportunity to grab a user’s attention and let them know exactly what they’ll find on your webpage – good descriptions help increase click through rate and attract more qualified traffic. Quality traffic equals low bounce rates, higher time spent on site per visitor, and more conversions. Things search engines use as ranking factors. Often, website owners will only add a bland, keyword-focused line of text here. Make sure you use keyword-focused content, but make no less than 160 characters and ensure it’s compelling, descriptive and offers a strong call to action.
Involve Your Audience
Another SEO tip has to do with creating ways for users to add content. Think about allowing your website visitors the opportunity to add content and participate in some way on your site. This could be in the form of product reviews, comments on services, polls, surveys, or anything else that promotes user generated content. Often, this content is the most popular and valuable, making it easier to attract links.
The last tip for improving your website’s rankings is to take the time to look at your off-site SEO strategy. It’s always a good idea to review your strategy often to ensure your meeting goals, keeping up with current trends, and your actual link portfolio looks as you planned. During the review ask these questions: Are my links from only a few websites, or does my link portfolio include a long list of different websites? Are the links pointing back to my site using my keywords? Am I getting links in different places i.e. blog rolls, in-content, author box, footer etc… Do my links use different related keywords, or am I over-optimizing for one or two keywords? Am I doing a good job of deep-linking? Am I getting any links from quality websites? Do pages I publish stay indexed, or am I wasting resources publishing articles on weak domains?
Don’t stop with these three SEO tips. Make sure you are always researching and learning. Read popular SEO blogs like seobook.com, seomoz.org, wolf-howl.com and check Sphinn out often for industry related content made popular from a community of experts.
Search engines are always improving their ability to crawl the web and understand user search intent; the only constant is change. With more and more companies using the latest search engine optimization tools, the organic search environment is becoming highly competitive. Get ahead of the competition by making your website the best resource in your industry and you’ll enjoy more free traffic.
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