Reputation Management Professionals Help Control How You Look Online
Reputation Management is Easy with Reputation Managers
In our current state of online connectivity, the days of anonymity are practically over. That’s especially true if you are from the generation of people who have, literally, grown up along with the Internet. There was a time when Facebook was just a convenient way to connect with people you knew and share photos from last night’s escapades. Fast forward to the present and many of those jaunts aren’t things you would want prospective employers, or clients, or constituents to see.
This is where reputation management comes in. It’s your personal mix of PR firm and tech genius, and a reputation manager can help you create the best digital image possible. Whether you’re starting from new or looking for an online makeover, specially trained reputation managers can turn your digital profile into opportunity.
Why You Need Reputation Management
People live online. They research, make decisions and make purchases or purchase decisions online. Management of your digital reputation is more important than ever. Why? While the Internet has given us the ability to do many wonderful things, it has also given everyone a voice that others can easily hear. People can have their identities tampered with and any negative information regarding you, whether true or not, can have an impact on your future and the future of your family and employees. For instance, a new restaurant that receives just a few negative reviews on Yelp, or any other popular platform, may struggle for business whereas positive reviews may mean a line around the block. Even an established business’s future can be altered by a negative online reputation – reputation management matters.
Successfully building and maintaining a positive digital reputation translates into opportunities and better business. The good news is, even entities with relatively negative reputations can work to cast a more positive light on themselves.
What is Reputation Management?
The term reputation management refers to the activities used by either an individual or organization to build and maintain a specific image of themselves in the eyes of the public. Traditionally, large expensive PR firms have been hired to do this for individuals and companies. The rise of the Internet means most of us also have online reputations to worry about – even those that are not famous and small, medium and large businesses. For every business and individual that depends on their name to earn an income, online reputation management is easy. Most people do some degree of online reputation management, whether they realize it or not, when posting to social media or curating their website. In terms of business, reputation management may be used by companies for pure self-promotion or as a means to get their name out to the public.
Generally speaking, reputation management can be divided into three categories: generation, maintenance, and recovery.
Generation can include a number of activities, from creating a Facebook business page, a LinkedIn company page, posting positive reviews on your website and even posting self-promotional YouTube videos, but the main ingredient of generation is making it easy for people to talk about, refer or review you or your business.
Maintenance is, of course, about monitoring and maintaining your image and involves many of the same activities as generation. The purpose of maintenance in reputation management is to know what’s being said online and attempt to maintain the image you or your organization wants.
Recovery refers to taking a bad reputation and making it good again – through generation and maintenance. Many companies and individuals may have bad reputations for a variety of reasons. Regardless of why, the recovery portion of reputation management can be applied to suppress the negative image and promote a more desirable one. Believe it or not, a negative reputation is manageable.
Reputation Management vs. Search Engine Optimization (SEO)
When it comes to blogging, business, and the Internet, one of the most highly discussed topics is Search Engine Optimization (SEO). How does reputation management relate to SEO? Certainly, the two have similar tactics and can compliment each other, but the end goal of each is unique. Online reputation management is specifically focused on the image of the individual or organization as a whole, through the use of positive content, social media engagement, and increased attention. This may even mean asking for the removal of negative feedback. Whereas the purpose of SEO is to earn more organic traffic from search engines.
Online Reputation Managers at Work
A good reputation management organization will setup mechanisms to track your name, brand, or business to know when new reputation related content appears online. But first, the organization will take inventory of current content and learn where current content is and what it says. The results will be used to develop a strategy to promote your name, brand, or business on platforms that matter. This may also include lowering the visibility of negative content.
How Working with Reputation Professionals Helps
While online reputation management may seem simple, the truth is that reputation management is time-consuming, labor intensive and sensitive. It’s an ongoing process that can take months, especially if an organization or individual waits until negative content is online. Reputation management professionals have proven strategies that work, and can quickly develop and discover new effective strategies when needed. In addition, professionals know the tools needed to run an effective campaign and have the ability to quickly react. Hiring the right professionals is important, so be sure your team has experience and ask them about their strategy. Contact us with any questions and of course, we would love an opportunity to handle your organization’s online reputation.