Your online reputation is extremely important. In fact, your reputation online can have the power to make or break your business. A good online reputation is usually built through consistency – positive reviews, blog/forum comments, blog posts, profiles and news articles can be used to successfully establish and grow your business’s reputation. Those same exact things can also be used to damage credibility, authority, influence, and negatively affect the bottom line.
One of the best tactics you can use to keep your online reputation in good shape is to routinely listen to online chatter that relates to your organization, and if needed, make changes to your business based on your findings. Online monitoring is worth the effort, because it can keep you in touch with what’s happening in the world and help you improve the way you do business. Fortunately, monitoring your reputation isn’t expensive, there are several free reputation-monitoring tools that you can use to ensure you know what’s being said about you and/or your business. Through consistency, monitoring and reacting you can help control what is being said online about your services and products.