The Super Bowl remains entrenched as the ultimate TV event in America, averaging 111.9 million TV viewers for last year’s Super Bowl 50. The actual number is really larger than that, as the 111.9 million number doesn’t include those who watched it at viewing parties, restaurants or streaming on the Web.
In marketing campaigns, any event with a large number of people is an opportunity for marketing success. The Super Bowl has the numbers, for sure. In addition to this, the marketing blitz surrounding the game is actively welcomed, in a sense, by viewers. The commercials, the cost of which totaled a record $377 million in spending for Super Bowl 50, are an integral part of the viewing experience.
The Super Bowl is both an event with massive viewership numbers and a viewer base that’s generally receptive to marketing throughout the night. It’s the type of night where even those who despise commercials will be interested in the commercial content, if only for the purpose of seeing what millions in ad purchasing buys.
This all makes for a superb marketing campaign opportunity. Using the Super Bowl in your marketing efforts is something every business should consider. Here are some tips to get you started.